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Early adopters, like young people, see right through a lot of coercive methods of attracting eyeballs through online campaigns. However, these users are also deeply moved by methods of engagement that hit them close to home and make them feel empowered and fired-up about something. When we at 18 Million Rising roll out a campaign that gets people not just talking about and sharing our content, but adding their own, that’s the biggest win we can get. It means we’re tapping into something that’s already there but needs to be articulated in a way that’s accessible and meaningful.
I don’t think specialized knowledge is required to see and understand this “win” when it happens, but I do think that my background in media criticism and theory has helped me make this distinction between coercive and empowering technologies.
I arrived at my understanding of these things via critical theory, and much of my work is deeply rooted in my scholarly work with Walter Benjamin, the Frankfurt School, and also critical race and gender studies. I’d like to think my commitments to empowering users, resisting racism and sexism, and building what Benjamin called “housing for the dreaming collective” for the digital age comes through in my work. I wouldn’t have those touchstones without my theory background.
Use the hash tags #18millionhearts and #APATownHall !
AsianInNY is currently seeking two social Media/Marketing Interns starting Aug 1st.
Duties and Responsibilities
Send your resume, a sample Tweet that would make sense for us and a question you would ask our Facebook fanpage to: info@AsianInNY.com
Intern applicants will be contacted if their skills and interests match with our requests. Selected candidates will be contacted for an interview within 1-2 weeks of receipt of resume and cover letter. We will also provide training and school credits.
Saturday, October 29, 2011
New York City, New York
8:45 a.m. - 5:30 p.m.
Bullying affects too many of our Asian American and Pacific Islander students. The White House Initiative on AAPI’s Bullying Prevention Summit seeks to highlight the unique impact, prevalence and severity of bullying and harassment experienced by young AAPIs.
Join us at the WHIAAPI Bullying Prevention Summit to share your stories, experiences and strategies to combat bullying and harassment. Learn what the Administration is doing to address bullying and harassment and promote safe school environments. Find out how to access national and local programs to assist in bullying prevention, and obtain resources if you are a parent, student, teacher, administrator, or advocate. Panels include:
Stories from the AAPI and American Muslim Communities
How to Talk to your Child/Student about Bullying
Bullying Prevention Resources
Social Media and Bullying
Problem Solving and Youth Leadership Skills
Filing a Harassment/Bullying Claim with the Federal Government